Brand Strategy.

On Demand.


The Mercury Messaging Lab is your self-paced entry point to the Mercury Method, our proven framework for building strategic, consistent, and scalable brands from the inside out.

Sign up for the Pre Launch Waitlist and get a discount on your first course!

Pre Launch Waitlist

Earn $500 off your first course by signing up!

Welcome to the Lab

You don’t need another marketing trend. You need a clear message, a confident brand, and a plan that actually aligns your team.

The Mercury Messaging Lab is where strategy meets practicality. Our self-guided courses help you define what makes your brand matter and how to express it with clarity across messaging, design, and marketing. It’s the same work we do with our 1:1 clients delivered in a format you can access anytime, with tools your whole team can use.

Why Strategy First?

In the Lab, we don’t chase content hacks or run on vibes. We teach you how to build the core brand elements that make every message work harder:

  • Your primary audience (not everyone—your people)

  • A strong value proposition and strategy statement

  • Your brand voice and key message framework

  • A visual identity that aligns with who you are

  • A content system that clearly connects the dots

How It Works

Our Lab is structured around the Mercury Method—Mercury Creative Group’s proprietary process combining Brand Strategy, Design, and Marketing. 

Self-Paced Courses

Work through foundational exercises used by top brand strategists at your own pace, on your own time.

Templates + Tools

Downloadable worksheets, AI prompts, and checklists to guide your team and streamline your process.

Ready to Scale

Use what you build to align your leadership and empower your internal team.

Who It’s For

  • Brand, marketing, or comms leaders who need to align their team

  • Executive directors building member loyalty and engagement

  • Teams going through rebrands, leadership shifts, mergers or acquisitions

  • Creative pros who want to elevate their strategy knowledge

Get Started!

The Mercury Messaging Lab officially launches on August 18 with our first course:

AI-Optimized Content That Speaks to Your Primary Client.

Clarify your ideal audience and build the foundation for consistent brand messaging.
Includes strategy tools and AI-ready content prompts.

Sign up for the Early Bird List above and get exclusive pre-launch pricing—$1,000 instead of the regular $1,500.